Read post
"I felt this was my first test, a chance to prove myself, show that I knew what I was doing."
The Co-op frustrates me more than any other brand I can think of. I don't know what it stands for anymore and it doesn't either.
Here's our list of ads from recent times that didn't necessarily change the world but did perhaps shift views a little.
It's easy to see the appeal of crowdfunding. It's the fun younger brother of traditional investment.
Today almost every B2B organisation operating in the commercial world recognises the value of having and investing in their organisation's brand.
Segmentation in this way creates a division, a choice between brand or values, and perpetuates the idea that you can only have one or the other. But, increasingly, brands need to operate within ethical and sustainable frameworks.
In digital, it can be the simplest of concepts, enabled by widely established platforms, that create a great opportunity for brands to innovate.
The win was the perfect conclusion to the year-long campaign that also raised over £50,000 for WWF-UK. We'll raise a cup to that.
Whether you work for a charity or within the digital sector, the report highlights some of the pitfalls and successes any of us could learn from.
As a participant in the Brighton Fuse research, I attended their Brighton Digital Festival event with much anticipation of what had been discovered.
Fatima has encouraged change and worked from the bottom up, inspiring others and making real, lasting change.
We've been working with the lovely folk at The Bevendean Pub in Brighton to help them transform it into something truly extraordinary.
Purposeful strategic and creative partner for the pioneering organisations making our world a better place 🌍 Certified B Corp (a founding UK member)
Join the Neo community to share in our work, events and ideas.
Sign Me Up
Instagram
Keep up to date with our work
weareneo_
Purposeful strategic and creative partner for the pioneering organisations making our world a better place 🌍 Certified B Corp (a founding UK member)