Telling the real story of AIDS
“AIDS isn’t over. It’s changing. And so are we.”
It’s a message that summed up how we — through considered copy, design and strategic support — helped global partnership AIDS/HIV Alliance evolve into Frontline AIDS, and move the urgent needs of marginalised people across the world back up the agenda through a bold identity change.
AIDS isn’t over. It’s changing. And so are we.
This large-scale rebrand and roll-out included visual and verbal, development, guidelines and training, and impactful communications for partners, public supporters and staff. All helping to placing the charity firmly on the frontline of the issues, toward a future free from AIDS. For everyone. Everywhere.
Frontline AIDS have remained a close partner to this day, trusting us with some of their most sensitive communications work.
Full case study coming soon…
