Building business that’s good for everyone
Building responsible practices throughout supply chains is a complex, challenging business. Those who can make it simpler will stand out.
Sedex is home to the world’s largest platform for companies sharing information about their social and environmental performance. With more than 40,000 members, Sedex has become an increasingly important way for many of the world’s largest corporations to keep up to date with their supply chains.
This was the purpose at the heart of the new brand, translating to a suitably elegant visual solution that speaks of simplicity.
In 2015, Sedex saw an opportunity to be better understood, both by major international consumer brands and the many thousands of factories and producers who need to demonstrate their ethical credentials. The team needed clearer messaging, an updated look and feel, and a responsive, content-driven website.
Understanding what’s beneath the jargon
We worked with Sedex to get to heart of what matters for them and their membership, and discovered a fresh new way to articulate it in a sector steeped in the jargon of corporate social responsibility (a catchphrase in itself).
What does ethical, responsible or sustainable business really mean? It means business that’s good for everyone, not just certain parts of the supply chain at the expense of others.
And how can Sedex help? By making sense of complexity, and removing the burden of unnecessary repetition for small businesses being asked to prove their credentials time and time again.
This was the purpose at the heart of the new brand, translating to a suitably elegant visual solution that speaks of simplicity.
Retaining the recognisable shape and colour of Sedex within the logo device, we brought it up to date, and played it out across the visual identity in a way that gave Sedex depth and space.
A website for the world
The Sedex website was a vital element of its membership platform. And therefore a vital part of its refreshed brand.
So, with the core identity work in hand, we designed a solution that drew on analytics, audience research and collaborative content planning with the Sedex team. Through this process, we were able to identify the diverse requirements of a truly global web audience, and a diverse range of members and potential members.
The site, built with our development partners BrightMinded, went live in March 2017 in five languages — providing much simpler user journeys for members , as well as a better showcase for the organisation’s expertise.
